Part 3

Lead Better

Become a person of influence through consistency and learning from failure with 6 lessons inspired by The Compound EffectThe 5 Second Rule, & Principles.

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  Lesson 15

Taking Massive Action

Insight inspired by The 10X Rule (Grant Cardone)

“Taking massive action is the only way to fulfill your true potential.”

-Grant Cardone

In his book, The 10X Rule, Grant Cardone says

#1) You should set targets for yourself that are 10X greater than what you believe you can achieve.

#2) You should take actions that are 10X greater than what you believe are necessary to achieve your goals.

The thinking behind this rule is that as human beings we’re not the best at estimating our abilities and our time.

We often overestimate what we can do in the short term and underestimate in the long term. With enough time taking consistent, massive action your potential is virtually unlimited.

Most overnight success stories are actually preceded by years of that person taking massive action on a regular basis. Waking up early every day, hitting the gym every day, reading for 30 minutes every day, practicing your craft for an hour every day… it sounds monotonous, but it truly is the unsexy secret of success.

If you simply take consistent action every day, you will get better. But if you want to truly succeed you will often need to take massive action. Once you have clarity of purpose and direction — you shouldn’t shy away from occasionally going “all-in.”

Going “all-in” and taking massive action will look different for everyone. For my writing career, it once meant creating a pitch and spending hours researching the top publications to find the exact person who wouldn’t just send my article to the recycling bin. Another time it meant pulling a true all-nighter writing from 8:00PM, brewing coffee at 2:00AM, and then pressing submit on 10 articles the next morning around 8:00AM.

No one should be doing this on an ongoing basis, but occasionally it is necessary to fulfill your purpose.

Goal of the Week

Develop a bias for consistent action.

  Quote of the Week

“It is better to make something happen—good or bad—than to have it happen to you.”


Don't Do It Alone

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