Part 1

Think Better

Upgrade your mindset & boost your motivation with lessons inspired by LimitlessHigh Performance Habits & Start with Why.

Week 1


Lesson 1

Lesson 2

Lesson 3

Week 2


Lesson 4

Lesson 5

Know Your Why

Lesson 6

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  Lesson 5

Know Your Why

Insight inspired by Start With Why (Simon Sinek)

I still remember years ago when I first watched Simon Sinek’s groundbreaking TED Talk “Start With Why.” In that talk, he walked through several different companies including Apple, and explained that their secret to success wasn’t their product but their mission. More specifically, the reason why as a company they were doing what they were doing.

Over the years, I’ve recognized that this isn’t just the secret to organizational success but personal success and long-term motivation for accomplishing whatever goals you might be looking to hit. Simon Sinek writes,

“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.

Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

People don’t buy WHAT you do, they buy WHY you do it.”

The reason this principle is so important to embrace is because you will eventually hit a roadblock. You’re going to want to sleep in. You’re going to want to binge Netflix instead of reading. You’re going to want to give up when you don’t see momentum — regardless of what goal you want to hit.

When this happens it’s crucial that you have your “Why” tucked into your back pocket. This can be different for everyone. I’ll give you an example of how simple this can be.

A few months ago my wife and I made plans to go on a 10-year anniversary trip. At the time we booked the trip I weighed the most I had ever weighed before due to several pounds I had accumulated during the 2020 pandemic. I made a commitment at that time to start working out at least 5X per week and tracking my calories. Within 2 months I dropped 10 lbs — not because I was disciplined — but because I had significant motivation that fueled my discipline. I wanted to look better and feel better before going on that trip.

The trip was my “why.”

For you, it could be that simple. Or it could be more serious. Maybe you want to start a business? Your “why” might be that you want to provide a better life for your family. It might be that you want to have a job that you actually enjoy doing.

Only you truly know your “why” and it’s vital that you figure it out and internalize it. One day you’ll need it.

Goal of the Week

Decide what you want, why you want it, and write it down.

  Quote of the Week

“If you don’t tell your mind what you want someone or something else will.”


Don't Do It Alone

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