The final lesson for this week is about raising necessity in your life. This ties directly into the other lessons from this week and it is THE reason why you’ve ever accomplished anything significant in your life.

Want to know what that reason is? Because you HAD to.

When we get something in our mind as a “must-have” rather than a “nice-to-have” our behavior changes accordingly. Here’s what Brendon Burchard writes in his chapter on the topic of raising necessity:

“Necessity is the emotional drive that makes great performance a must instead of a preference. Unlike weaker desires that make you want to do something, necessity demands that you take action. When you feel necessity, you don’t sit around wishing or hoping. You get things done. Because you have to. There’s not much choice; your heart and soul and the needs of the moment are telling you to act. It just feels right to do something. And if you didn’t do it, you’d feel bad about yourself. You’d feel as though you weren’t living up to your standards, meeting your obligations, or fulfilling your duties or your destiny. Necessity inspires a higher sense of motivation than usual because personal identity is engaged, creating a sense of urgency to act.”